Building Great Customer Relations Will Help Make 2013 a Success
At some point during every holiday season, entrepreneurs start looking ahead to the upcoming year, and planning ways to increase their sales. Usually at this same time, people are also figuring out their New Year’s resolutions for making them healthier, wealthier, and generally all-around happier people.
Taking the resolution approach to how your business deals with its customers is a good way to stop and focus on the things that customers find important. After all, if you want 2013 to be a successful year, then you need to make sure your customers are happy. Using resolutions is an effective way to plan and prepare to do just that. Here are ten New Year’s resolutions you should be focusing on in the upcoming year.
#1 – Say “Thank You” More Often
Everyone wants to be appreciated, so make it a resolution to start saying “thank you” more often. Say it when a customer makes a purchase in person, say it on your social media feed as often as possible, and say it anywhere else you might have a chance to make a customer feel valued and appreciated.
#2 – Reward Your Loyal Customers
Rewarding loyal customers is an effective way to help ensure that they remain dedicated to your brand. Develop a rewards program that your customers will appreciate.
#3 – Help Your Customers Save Money
If you are running a special deal or sale, let your customers know all about it through your social media feeds. This will help make your customers smarter shoppers, and the money they save will usually be spent elsewhere in your store.
#4 – Be More Social (Media)
Speaking of social media, building a credible business starts with building strong relationships with your customers, and no other resource is more effective than social media. In the upcoming year, focus on building a community around your brand online, and communicate with your customers regularly.
#5 – Be Positive
If you learn about a little piece of good news or someone shares an uplifting story with you, share it with your social media followers. Everybody likes reading positive stories, especially in an age where a lot of the stories online are negatively-tinged. By being more positive, that flow of energy will be directed back at your business.
#6 – Help Your Customers Out More
Make it a point to ask your customers if there is anything you can do to help them, be it finding a particular item in your store, or helping them accomplish something they are currently stuck on.
#7 – Connect With First-Time Customers
The first time you meet or provide service for a client is the best time to make an instant connection with them. Let them know of all the ways you can help them and provide them with all of your contact and social media information.
#8 – Take Responsibility
If you or one of your employees caused a customer to have an unsatisfactory experience, take responsibility for it. Avoiding or denying the issue will result in a negative reputation for your business, and that is something you simply cannot afford.
#9 – Fix the Problem
Do whatever it takes to turn an unsatisfied customer into a satisfied one. This can be a great way to show your customers that you care about their needs, as well as prove to them that even though your business made a mistake, you will do everything possible to rectify the situation.
#10 – Check Your Reputation Online
From Yelp to Foursquare, there are several places online where your customers can leave reviews about your business. Monitor your reputation online through these sites, and address negative comments or issues in a positive way when they arise. This will show your customers that you are paying attention to what they are saying, and that you want to ensure that they have a positive experience with your business.
[Photo Credit: sheknows.com]