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3 Quick Ways to Repair Bad Business Credit

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The Importance of Maintaining Healthy Business Credit When you run a business, there are all sorts of things that can go wrong, and concerning just about all of them, you have little control over the situation. Clients and customers leave for all sorts of reasons, contracts are breached, vendors fail to deliver promised goods, and so on. But one problem that you can fix is a bad business credit file. Good credit is vital to small business success; it allows you to get loans at affordable rates, ...

The Four C’s of Brand Development

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Strengthen Your Brand By Focusing on Four Primary Things Starting a new business is one thing, but coming up with your brand is another thing entirely. Brand development is an essential part of running a business that needs to be monitored closely and continuously, so you can always be sure your brand is reflecting your business’s core beliefs and mission statement. Breaking your brand development down into four individually addressed issues will make it easier for you to build a brand that ...

Five Tips for Building a Powerhouse Website for Your Business

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Using the Web to Build a Stronger Brand In the old days, top brands were built by far-reaching companies with the money and marketing sense to get their products and services spread out as widely as possible. Companies like Coca-Cola, GE, McDonalds, and Kraft Foods have long been household names and considered among the top brands in the world, but today, the Internet is changing how brands are being developed. Today’s top brands still include those four powerhouse names, but they also ...

Three Ways to Measure Your Website’s ROI Using Google Analytics

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How to Take Better Advantage of Google Analytics for Your Business Most business owners only use Google Analytics as a means to monitor traffic flow to and from their company’s website, but this powerful free online tool can do so much more. For instance, Google Analytics offers business owners an easy way to track their ROI in terms of their online marketing and traffic generating efforts. Using Google’s versatile online monitoring tool, you can determine whether or not the money you are ...

Good Delegation Is a Key to Business Success

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If You Want Your Business to Grow, Then You Have to Trust Others You have heard it a million times – There is no “I” in TEAM. Well, that old adage is so well-worn because it is undeniably true. No small business can flourish when an owner or manager insists on performing all of the important duties themselves. One of the most important keys to success is building a strong team of support players, and then delegating wisely. By effectively delegating the work, you can reduce stress while ...

How Going Green Can Put More Green In Your Wallet

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Going green is a hot topic these days. Consumers today are much more in tune with environmental issues. As ecological awareness grows, so too does the demand for products and services from companies that conduct their business in an environmentally conscious manner. Some business owners may think that going green is a costly, arduous process, with no tangible benefits. This couldn’t be further from the truth. In fact, making your business more eco-friendly is not just good for the ...

Is Your Business the Next Facebook?

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Facebook is loved and hated. Small business owners should think about how their company is similar to the social media giant. From Hot Stock to an Unwanted Bomb Facebook was one of the most highly anticipated stock offerings in years. Investors excitedly placed buy orders, and many immediately starting planning how they would spend all the money they were about to make. Unfortunately, the reality was different than the dreams. Individual investors were able to buy stock in Facebook, but the ...

Using Social Media to Engage Your Clients the Right Way

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The popularity of using social media to give businesses an edge is always on the rise, with no end in sight. There are plenty of good reasons for this trend. Social media gives your business direct, targeted access to your clients, in ways that traditional forms of advertising simply cannot. However, there is a right way and a wrong way for businesses to use social media, if they hope to achieve their desired results. Using social media successfully can increase client loyalty, provide great ...

How a Mobile Website Can Help Your Business Thrive

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Reach Out and Touch Someone for Improved Sales Conversions The smartphone market has exploded in the United States, to the point that nearly half of all Americans currently use smartphones. Unlike the cell phones of old, smartphones offer users the ability to stay connected to everything that is important to them 24/7, no matter where they are. This “always on” capability allows tech-savvy business owners to correspond directly and instantly with their customers through social media and ...

Real Estate Prices Impact Main Street Businesses

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Researchers have proven that people spend more when real estate and stock market values are rising. Small Businesses Profit More in Booming Markets The wealth effect describes a link between spending and investment returns. People spend more when the values of their investments are rising, and they cut back on their spending when investment losses are growing. Investments in this case mean stock market holdings, and real estate. Extensive research on this idea has been conducted over the years, ...