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5 Ways to Use Instagram to Drive Sales

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Building Your Brand Through Visually-Driven Social Media It seems like every time we turn around, another new social media craze is taking off, resulting in small-business owners trying to figure out just how to take advantage of it so they can increase their sales. Instagram is one of the hottest things going right now, and while this visually driven social media resource might not immediately seem like it could help boost your sales, it can help you develop your brand and build relationships ...

Is Good Customer Service Really Integral in a Business’s Success?

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Uncovering the Truth Behind the Importance of Customer Service Entrepreneurs hear it all the time, how customer service is the most important aspect of their business, or how providing excellent customer service will help them stand apart from the big guys. But just how true are these claims? How many of the big guys keep getting bigger, while being absolutely notorious for delivering terrible customer service? Customers are left unsatisfied by big corporations all of the time. In fact, poor ...

Where to Find Qualified Hires for Your Business

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Three Places to Find Qualified Job Applicants If there is one thing businesses do not have to worry about these days, it is a lack of job applicants. With so many Americans still out of work, simply placing a help wanted ad in the newspaper will result in a tidal wave of applications. But, the problem that many employers face is sorting through the applicant slush pile in order to find that one job seeker who is perfectly qualified to join their team. And this is a larger problem than one might ...

When Is the Right Time to Register Your Company?

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Be Careful You Do Not Put the Cart Before the Donkey First-time entrepreneurs are filled to the brim with questions about starting and running a business, but one of the most frequently asked questions always seems to be, “when should I register my business?” The truth is there is no set-in-stone answer. Eventually the business will have to be registered, but before that happens, the entrepreneur needs to first verify that his business idea is a valid one that is capable of supporting a ...

How Business Freebies Can Increase Your Sales

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Want More Leads? Try Giving Something Away! Trust is earned, and this is especially true in business. Before a consumer becomes a customer, there has to be a level of trust built between the business and the individual. A customer has to feel confident that what they are paying for is going to be of value, and worth “the cost of admission.” So, how can a business build more trust with the buying public? They can start by giving something of relative value away for free. How Do ...

How to Give Your Customers a Memorable Experience

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Everything You Do Affects Your Customer’s Perception If you want your business to provide its customers with a truly memorable experience, then every aspect of your business needs to be on-point. From how your product works, to how your employees treat your customers, to how your website is designed, every interaction your customer has with your business must be as positive as possible in order for the experience to be ingrained in their psyche. Here are seven tips for giving your customers ...

What Is a B Corp?

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When Businesses Turn a Profit While Benefiting Society Business owners have a few different options when choosing to incorporate their business. The most commonly considered legal structures are LLC, S Corp, and C Corp. But, if your business is one that turns a profit, while at the same time providing a benefit to society or the environment, then there is another option available – B Corp. B Corp, or Benefit Corporation, is a legal structure that is available to certain businesses that meet ...

Three Things Every Business Should Be Recycling

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Being Eco-Responsible Is Part of Doing Smart Business It is no longer suitable for a company to just be socially responsible. Today’s businesses also need to be environmentally responsible. Adopting a greener approach to doing business by using sustainable products and reducing your business’s energy usage is important and effective, but your eco-friendly strategy should not end there. Recycling should also play a large role in your business’s waste management, but unfortunately, most ...

How to Analyze the Training Needs of Employees

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Nine Techniques for Determining Training Needs Well-trained employees are the linchpins in the wheels of every successful business, and ensuring that a group of employees has the training they need to make an impact is the responsibility of the business’s managers. Having a “training needs analysis process” in place will help a training manager determine who needs training, and what kind of training they need, as well as help ensure the company’s employees are at the top of ...

Fall Is the Right Time to Review Your Business Goals

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Review and Revise Your Yearly Business Goals Before the Holiday Rush As the dog days of summer gradually release their hold, and the chill of fall starts becoming more noticeable in the air, there is no better time to review your yearly business goals, and to make any necessary revisions for the final quarter of the year. Consider it a little like fall cleaning for your business. Fall is the perfect time to review your annual goals because it is a time of year when you can reflect on what you ...